You need one clear narrative
on the future.
We help business to maximize potential with our tailored consumer prediction intelligence.
((Unique data + AI + human expertise) x alignment with your business objectives) =
Future-proofed success
Prepare for tomorrow’s customers today and gain the competitive edge.
You need robust data
you can rely on.
You need a constantly updated competitive view - which spotlights genuine opportunities.
You need a decision making tool
like no other.
Meet Collision.
Consulting: Opportunities & Innovation
Is my innovation pipeline fit for purpose?
See beyond current consumer opportunities with our trend analytics and bespoke innovation scans. We map your core consumer needs to commercial opportunities, leading to statistically sound, consumer-centric innovation.
Consulting: Scenarios & Planning
Which Covid-19 impacts are temporary, and which are sustained?
See beyond your current strategy. We’ll develop bespoke scenarios for the future of your operating environment and customer base. Let us build or refresh your corporate framework to ensure that you alleviate risk, and that your strategic priorities are realistic and aligned to consumer needs.
Consulting: Brand & Communication
How can I ensure my brand stays relevant?
See beyond your current roadmap and communications strategy with our COVID-19-proof brand framework, based on your brand essence and values – applied across your channels, products and segments.
We’ll also develop consumer communications strategy guides to help you better resonate with your customers now and beyond the crisis.