Spot key trends

As a senior marketer for a global food company focused on growth in China, you need to know what resonates with Gen Z. By uncovering the top 3 trends, like Mood Makers, you’ll gain actionable insights for product innovation and marketing campaigns.

What you'll surface

The very latest proprietary data, tailored specifically for your audience and market, along with the necessary arguments to gain board approval.

Why it works

By understanding these trends, you can craft more relevant marketing that truly resonates, like tapping into Gen Z’s heightened engagement with mood-driven music playlists, which far outpaces that of the general population.