With over 20 years of navigating the travel landscape, we help the world’s leading brands chart new paths and discover fresh growth opportunities.
British Airways
Exploring the long-term future of flying for British Airways
We were tasked with exploring the long-term future of flying. Drawing on new bespoke global research across 10 markets and an expert panel with representatives from NASA, Boeing and Airbus, we developed a dynamic analysis of the likely changes to the demand for – and delivery of – flying experiences over the medium and longer term. We also created five scenarios envisioning the future of flying.
Helping DFW evolve travel and mobility
DFW Airport needed to understand the evolution of travel and mobility in order to build an innovation pipeline for the future. To address this need we created a Trend Framework to show how the airport’s innovation strategy should develop to meet the needs of the future traveller, while also showing it to track weak signals of change to stay ahead of the curve.
Maximising marketing investment for BMW’s affluent customer segments
Investing in marketing assets that would resonate with customers across its brand and business model was a priority for BMW. We built a trend framework with activations for each segment across marketing assets and channels. The result? Consumer evidence to guide marketing investment for BMW’s most affluent segments.
Toyota
Putting consumer-centricity at the heart of Toyota’s strategic direction and innovation pipeline.
We worked closely with Toyota to put consumer-centricity at the heart of its strategic direction and innovation pipeline. We developed a trend framework to identify core contextual and consumer trends, creating focus areas for the brand’s future strategy and innovation.
