Ideas are easy. Sizing is everything

Know what to back, when, and by how much. 

When the pressure’s on to prioritise, generic forecasts won’t cut it.

Opportunity Sizing tells you exactly where demand is emerging, how fast it’s growing, and how big it can get, backed by science, not speculation.

Our proprietary, patented methodology fuses:

4,000 + daily global market signals 


All mapped against 46,000 consumers, and 27 markets for precision targeting.

We combine AI-driven pattern recognition with expert validation to filter noise, score relevance, and model commercial potential down to audience, geography, and time horizon.

What you get

Market maps

Size total addressable demand by segment, geography, and growth stage 

Signal-backed confidence

Each model uses only the most causally linked data signals

Forecast agility

Always-on dashboards that evolve with market shifts

Investment certainty

Know where and when to go big, niche and pause altogether

Luxury meets low and no.
We sized the real opportunity

Case study: Sizing demand for low and no alcohol luxury drinks

When a global luxury beverage brand spotted rising interest in low and no alcohol, they turned to Foresight Factory to validate the trend and the revenue potential. Targeting Millennial consumers in the US and UK, we identified high-value audiences, sized demand, and delivered the numbers behind the next big growth play.

Find out why we are the chosen foresight partner for over 200+ global brands

adidas
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Talk to one of our experts