Real time strategic precision

The automotive industry is a fast-pacing environment and at Hyundai our most important focus, is the need of our customers. Foresight Factory Collision helps us to analyse the latest consumer trends and behaviours in an easy to use and intuitive platform. It helps us break down and compare insights and data by relevant variables, which enables us to have latest updates on trends and customer needs at all times. All in all, a fantastic tool.

Our access to Collision from Foresight Factory has been a game changer in understanding how consumers are thinking and feeling more generally in our key markets, which we’ve been able to use to understand our consumers and inform our strategy and campaigns in those markets.

Foresight Factory is our longstanding consumer and sector trend intelligence partner, supporting us through the Collision platform which turns foresight into usable data, competitor mapping and new opportunity alerts.

They also deliver regular personalised trends through interactive webinars which are highly appreciated by many of my business colleagues. Growing adoption of the use of Collision across many connected departments has re-enforced one shared and powerful narrative for the future.