Why Opportunity Sizing matters more than ever
In a world where every trend seems like the next big thing, how do you separate hype from high-impact opportunity?
At Foresight Factory, we believe there’s no such thing as a great idea without a great data set behind it. That’s why our new Opportunity Sizing service takes the guesswork out of innovation. It’s built for senior leaders, strategists, and marketers who want to act fast, but act smart. And it’s sector-agnostic, because every industry is grappling with the same questions. Where should we invest? When? And how big could the return be?
From trend to target market capacity
In the food & beverage space, protein-forward innovation is booming. But Italy isn’t Brazil and back to basics messaging lands very differently depending on the market. We help brands size what, who and where, down to the adjacencies that matter most.
In alcohol, young consumers are rewriting the rules. That shiny new botanical spirit might look good on paper, but does it resonate with the right audience in the right geography? We provide the volume behind the vibe.
For automotive, razor-thin margins and geopolitical shocks demand speed and precision. Our service helps identify where short-term demand lies and where long-term investment is truly viable.
In beauty, timing is everything. Miss the moment, and you’ve wasted millions. Our horizon-based forecasts tell you not just how big the market is, but when to move.
And across finance, travel, gaming, tech, and beyond, our data-backed foresight is your fastest route to real, scalable, strategic action.
So, whether you’re eyeing the plant-based boom, a new tech format in gaming, or financial tools for Gen Z, knowing the size, timing and trajectory of market demand is critical.
Opportunity Sizing goes beyond traditional forecasting, by combining our proprietary trend data, real-time market signals and human expertise, we give you a data-led view of what’s worth backing and when.
Foresight Factory’s methodology is built on a robust foundation. Powered by proprietary data from 46,000 consumers, 27 global markets, and 4,000 daily signals, our models analyze consumer and commercial activity, integrating the most relevant blend of observable signals (patents), structural factors (demographics), and cultural insights (human needs).
Each model blends observable, structural, and cultural signals, rigorously assessed for their relevance, direction and impact on demand. The result? Pinpointed market maps that don’t just describe potential, they define it.
Why now?
Confidence in strategic decision-making has never been more valuable. Whether you’re launching a new beauty category, innovating in alcohol, or navigating the shifting mobility landscape, quantification is your edge.
Clients use our models to launch with confidence by knowing which audiences and regions to target, de-risk innovation with commercial clarity and to prioritise investment with a live dashboard that evolves with the market.
It’s not just a report. It’s a system.
Opportunity Sizing is part of our wider foresight ecosystem. It can be used as a next step after identifying whitespace with Collision, to quantify the priority shifts flagged in your Signal Model via Predictive Pathways, or as part of long-term transformation planning through Foresight Advisory.
And because it’s dynamic, your model keeps evolving, you always know what’s emerging, accelerating, or fading.
Want a one-time glimpse at the top priority opportunities shaping your sector? Or a fully bespoke, always-on model that tracks demand over time?
Let’s talk and see how big your future could be.
