Future-proof your business with strategic foresight

Explore our Foresight Ecosystem to manage risk, decode consumer behavior, and anticipate market demand for sustainable growth.

FF Ecosystem
MACHINE-LED HUMAN-LED
Collision Platform
Futures Tracking
Cultural Insights
Sector Futures
Opportunity and Risk Navigation
Organizational Transformation

Two forces
One Foresight Ecosystem
Endless strategic potential

Collision is our dynamic, always on intelligence platform

It delivers real time tracking of emerging consumer trends, cultural shifts, and category level signals transforming them into instantly usable, AI curated foresight.

Advisory is where strategic foresight becomes operational reality

With human expertise at the helm, we activate scenario planning, translate insight into leadership alignment, and embed foresight fluency throughout your business.

Can’t find your fit?
Simply map your needs to what we do

Future focus
How do we cut through noise to see the trends that will shape our category?
What emerging behaviors or technologies should we be watching right now?
How do we stress-test our strategy against multiple possible futures?
How do we spot and prioritize future innovation territories before our competitors do?
How do we ensure our innovation pipeline stays relevant as the market evolves?
How can we build our team’s capability to think and act with a future lens?
What processes and structures do we need to become more future-ready?
Find New Growth
Where are the biggest untapped growth spaces for our business?
Which emerging customer needs are we not currently meeting?
How can we authentically connect our brand to cultural movements and influence cultural conversation?
What white space opportunities exist beyond our current categories?
How do we identify the partnerships or acquisitions that will future proof our business?
Where might disruption create high-value openings in our value chain?
Size New Opportunities
How do we put a credible number on the size of an emerging market?
Which opportunities offer the best balance of potential growth and manageable risk?
How do we remove bias and blind spots from our opportunity assessment?
Turn Strategy into Action
How do we ensure our comms and marketing anticipates & reflects the mood of the moment / zeitgeist?
How can we authentically engage with specific audiences and communities?
How do we make sure foresight is embedded across our organization, not just in one team?
How do we translate long-term vision into short-term strategic priorities?

Meet our team

Meabh Quoirin

Meabh Quoirin

CEO and Co-Owner

Leading a 50-strong team across London and New York, she specialises in decoding consumer behaviour and emerging trends to help leaders future-proof their businesses and unlock new opportunities. A sought-after speaker, she delivers keynotes at TEDx and the Dubai Future Forum, lectures at Dublin University, and serves on Advertising Week’s Advisory Board.

Christophe Jouan

Christophe Jouan

CEO and Co-Owner

After stepping down as CEO, he now applies his 30 years of experience in strategy, foresight and data to some of the organisation’s most important internal projects, including AI and technology transformation, while working closely with the CEO as a senior adviser.

Daanish Alam

Daanish Alam

Director of Customer & Platform Excellence

Overseeing revenue, retention, and core client relationships for Collision. He brings over a decade of experience shaping commercial strategy for startups, scale-ups, and FMCG giants, working with legacy household brands at Mars and Unilever. Daanish is known for building trusted partnerships and driving sustainable growth at pace.

Michael Grogan

Michael Grogan

EVP, North American Growth

Leading client partnerships, and commercial expansion across the region. He brings 15 years' experience translating consumer foresight into actionable strategy, working with global brands to embed future-focused thinking into innovation, growth planning, and decision-making. Michael is known for building trusted, long-term client relationships.

Michael Agnew

Michael Agnew

Director of UK Consultancy

Spent almost 15 years in Foresight, both in Europe and Asia, following earlier experience as a data analyst at Kantar. He combines fluency across data sources with creative thinking, horizon scanning and opportunity identification, working with CPG, entertainment & media, alcohol and retail clients to build robust foresight frameworks, systems and programs.

Kerry Straeter

Kerry Straeter

Global Commercial Director

Working at Foresight Factory for over 15 years, Kerry works with key new and existing clients to understand their business needs and apply our Foresight Ecosystem to deliver business growth and foresight readiness. Based on her previous work in political polling, Kerry has a special interest in leveraging data and forecasting for commercial strategy. Indicative of her global reach, Kerry is American but based in our London HQ.

Georgina Sapsted

Georgina Sapsted

Head of Data

Alongside leveraging data for our Collision content experience she works on in-depth bespoke projects, providing insightful scrutiny of our datasets using advanced analysis. Georgina and her team work across all areas of the company to drive data-led innovation and enhance the value we deliver.

Sim Thirunesan

Sim Thirunesan

Finance and Operations Director

With over 20 years’ experience, a CIMA-qualified Fellow with an MBA, bringing experience from large multinationals through to SMEs. She provides strategic financial insight and operational leadership, enabling informed decision-making, effective planning, and sustainable growth.

Dominic Harrison

Dominic Harrison

Foresight and Partnerships Director

supporting clients across a range of activities, including custom signal models, presentations and deep-dive futures projects that decode complex change into clear strategic direction. He draws on 15 years’ experience heading the content unit that powers the Collision platform. Dominic also leads strategic collaborations, expanding the company’s presence across the wider strategic Foresight Ecosystem.

Lindsay Kunkle

Lindsay Kunkle

Director of US Consultancy

Lindsay brings over 15 years at the forefront of consumer insight and trend analysis, leading Foresight Factory’s US business and Advisory practice, partnering with leading brands to anticipate the future consumer and translate foresight into actionable growth strategies. Lindsay’s expertise lies in generational research, beverage alcohol and retail.

Trending 2026: The Adaptation Advantage

Foresight Factory’s annual guide to future business planning

Crisis-fatigued consumers are adapting to perpetual uncertainty, developing tactical strategies to navigate disruption. The consumer landscape is now defined by contradiction, creating four key opportunity spaces for innovation. Brands must operate strategically within these spaces while building new anchors of meaning for consumers in a world of constant flux.

Download our preview report to pressure-test your future business plans against 2026 consumer behaviors.

Download Now

The Foresight Factory advantage

Knowledge hub

We blend proprietary data, AI foresight tools, and 25 years of expertise to power strategic planning. From luxury to FMCG and finance, our foresight doesn’t just manage risk, it shapes growth strategy and fuels opportunity across industries, audiences, and geographies.

Prediction capabilities

Our multi-source forecasts cut through the noise to deliver razor-sharp intelligence. No uncertainty, just future-proofed strategies for scenario planning and risk management that flex with every shift, anticipating tomorrow’s market dynamics.

Precision redefined

We don’t do one-size-fits-all. Our strategic foresight is tailored to your exact needs, from nuanced market comparisons to cross-generational consumer insights. Powered by AI-driven PESTLE analysis and our own Foresight 360 tool, we deliver nothing less than pinpoint accuracy.

Strategic application

Where human ingenuity meets AI innovation, foresight becomes action. Our track record? Future trends, bold innovation, and transformative growth strategies that reshape industry and define tomorrow.

200+ global brands have centered strategies around our thinking

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deliveroonew
hyundai
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ebay
Walt Disney
Allianz
Samsung
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adidas
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3m
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