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Trending 2024

In 2024, consumers and brands alike will need to reckon with reality in the areas of humanity, health, sustainability and belonging. Download the preview version of our Trending 2024 report now to uncover the strategic imperatives your company should action this year and beyond. 

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Leverage the power of unrivalled ingredients, uniquely combined

Human
expertise

Our global team represents 12 nationalities, speaking 17 languages. Together we offer over 25 years of Strategic Foresight advisory experience.

Proprietary
data

We continuously fuse data from 27 markets and 46,000 consumers, with 4,000 daily signals, press releases, patents, social media listening and Google Trends analysis. We integrate economic data and forecasts, expert interviews, insights from global trendspotters, and custom research.

AI

We combine analytical AI and machine learning algorithms, to reveal new patterns, unlock fact-based opportunities, and provide strategic applications tailored to market, customer, and business disciplines.

Our award-winning principles

  • We push the boundaries of brilliance, embracing responsibility and inclusivity
  • We fuse human and technical genius to reveal relevant fact-based opportunity
  • We’re obsessed with surpassing client expectation, powering business breakthroughs
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200+ global brands have centered their corporate strategies around our thinking

accor
adidas
hyundai
ba2
ebay
Walt Disney
Allianz
Samsung
ford
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Sony pictures
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P&G
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3m
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ikea
m,ars

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